Family in Chinatown — Chinese New Year is a time of year when the entire community comes out to celebrate.

A Visitor's Guide to
Celebrating Lunar New Year in San Francisco

By Tyler Cohn

This winter, San Francisco will welcome the Year of the Snake with tournaments, pageants, a parade, fireworks, and more.

There's a strong argument to be made that the biggest "new year" celebration in San Francisco doesn't happen at the stroke of midnight on January 1. Here in our city, with its large, vibrant, and multi-generational Chinese, Vietnamese, and Korean communities, the Lunar New Year is when we pull out all the stops.

While most of the festivities will be concentrated in Chinatown and San Francisco’s downtown area, there are activities scheduled throughout the city. But let's get started with the basics...

Year of the Snake

The Year of the Snake symbolizes rebirth, transformation, and wisdom in the Chinese zodiac. Those born under this sign are typically intuitive, hard-working, and value their privacy. While many world cultures have historically viewed snakes as seductive or even malevolent, Chinese traditions often venerated snakes as good luck and reminders of our earliest beginnings. Many celebrities and influential figures like Taylor Swift, Bob Dylan, Muhammad Ali, Audrey Hepburn, and President John F. Kennedy were born in the Year of the Snake.

Dim Sum and Then Some

There is little doubt that Chinese food as we know it in America started in San Francisco in the mid-1800s. The adaption of Chinese cuisine has gone through countless transformations and has produced some of the best restaurants on the West Coast. Head to popular places like China Live, Mister Jiu's, and Yank Sing for some of the best Chinese cuisine in the city.

Explore Chinatown and Union Square

Most Chinese New Year activities will be in Chinatown, the oldest and largest of its kind in the United States. On Saturday, Feb. 15, the parade will start on Market Street, snaking through downtown and Union Square to its end in the heart of Chinatown. Watch as 2025 grand marshal Joan Chen lights the ceremonial opening firecrackers to celebrate the arrival of the new year. Also, be on the lookout honorary marshal, Mayor Daniel Lurie, who will help usher in the Year of the Snake. Finally, following the stunning showcase of floats, costumes and performances, ABC7’s grand marshal Carrie Ann Inaba (“Dancing with the Stars”) will close out the parade.

Night Moves

No New Year’s celebration is complete without nighttime libations. Find the best places to have a drink in Chinatown or any other San Francisco neighborhood with our guide to the city after hours.

Walking Tours

Chinatown’s rich history is difficult to condense. Luckily, San Francisco City Guides, Wok Wiz Tours, and All About Chinatown Tours are reliable ways to get educated about this storied neighborhood. Be sure to include a visit to the Chinese Historical Society of America for a deeper understanding of the community, too.

Chinatown Walking Tour

Here Be Dragons (And Lions)

Be sure you know the difference between a dragon and a lion when you’re talking about lunar wildlife.

The dragon mascot of the annual Chinese New Year parade measures more than 200 feet long and takes a team of more than 100 men and women from martial arts group White Crane to propel along the parade route. While there are some smaller versions, there’s no mistaking the behemoth that climaxes the parade amid a fusillade of firecrackers.

Lions, on the other hand, usually only require two performers, one to handle the head and another for the tail. In most cases, the tail extends about 12 feet!

What’s All the Noise About?

Firecrackers, beating drums, gongs and crashing cymbals drive away evil spirits. Throughout the Chinese New Year celebration—and especially on parade night—the festivities will be preceded by a loud outburst of firecrackers. Bring earplugs.

Look Up!

For the first time ever, the excitement of parade night will culminate in a stunning drone light show over San Francisco Bay. Spectators from five miles around will be able to witness this choreographed display of 500 LED-lit drones depicting glittering images of Lunar New Year traditions. For the clearest views, head to the Embarcadero on Saturday, February 15 before 8:00 p.m.

Tyler Cohn

Tyler is the Sr. Manager of Global Content & Communications at San Francisco Travel. He has lived in San Francisco since 2015 and has been part of the San Francisco Travel team for just as long. He enjoys splashy production numbers and outdoor sporting events equally, which means you can usually find him at one of San Francisco’s many great theaters or at Oracle Park, cheering on the Giants.